Email Marketing
Email Marketing
Blog Article
Email marketing is any communication between a company and its contacts (or customers) via email. An email marketing campaign can be developed in text or HTML and contain promotions, content, etc. They are generally sent using an email triggering tool.
What is Email Marketing?
Considering that, according to Statista , the number of email users worldwide will reach nearly 3 billion in 2019 —more than a third of the population. Chances are your company's target audience is among them, right?
The history of email marketing began in the late 1970s, when Digital Equipment Corp. marketing manager Gary Thuerk sent 400 emails USA Students Email List promoting the company's computers, resulting in 13 million in sales.
But it wasn't until the 1990s that the Internet became widespread. This opened the door to a new form of communication, but also gave rise to undesirable spam, as well as regulations to protect consumers from this practice.
In the 2000s, it became clear that simply sending emails, without considering the recipient or the content, wasn't enough. Since then, it has become clear that good practices are important for effective email marketing and to avoid ending up in the spam folder.
The emergence of technologies like smartphones and new forms of relationship, such as social media , also had an impact on email Business To Business Mailing Lists marketing. However, regardless of the technology, it's well known today that it's important to focus on the needs of each user when receiving an email.
Thus, what began as mass communication evolved into a relationship strategy with leads and customers. Currently, marketing automation systems, such as RD Station , allow for advanced segmentation and analysis of sent messages with a strategic approach to email marketing.
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Advantages of Email Marketing
Many people once said that email marketing was nearing its end with the growth of social media, but that wasn't the case.
This is because people have completely integrated email into their lives: it's the simplest and most fundamental thing anyone can have on the Internet. Many go further and are even compulsive with its use, spending all their time with their inbox open and checking every new message that arrives.
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